Vendor Connection

Become a Licensed Producer

Taste of Africa® is expanding thoughtfully through a licensing model designed to support cultural integrity, community impact, and sustainable growth. This opportunity is intended for experienced producers and community leaders who are deeply aligned with the spirit, values, and responsibility of stewarding a cultural festival. Licensed producers are entrusted to bring Taste of Africa® to their local communities while honoring the artists, traditions, and audiences that give the festival its meaning.
The Licensed Festival Model
Cheza Nami Foundation is the owner and steward of the Taste of Africa® brand. Through licensing, approved producers are granted permission to present the festival in their region under established brand and cultural standards. This model allows Taste of Africa® to grow while remaining rooted in respect, collaboration, and accountability.
Ibou-playing-the-djembe

Cultural
Pride

Authentic
Representation

fair
Artist Pay

Inclusion
& Access

Community
Building

Ciiku Ndungu-Case Cheza Nami founder

Who This Is For

Taste of Africa® licensing is best suited for producers who:
Licensing & Stewardship
Licensing includes brand usage, cultural guidelines, and ongoing stewardship to ensure consistency and integrity across all Taste of Africa® festivals. Financial terms, operational expectations, and support structures are shared during the assessment process and formalized through a licensing agreement.

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Path to Partnership

The licensing process is intentional and relationship-centered:
  1. Expression of Interest
  2. Alignment & Fit
  3. Conversation
  4. Licensing Agreement
  5. Brand & Cultural Guidelines Orientation
  6. Event Approval & Delivery

Getting Started

If you feel aligned with the mission and responsibility of producing Taste of Africa®, we invite you to begin the conversation. All prospective producers are carefully vetted to ensure shared values, readiness, and respect for the communities served.

A contact and interest form is available below.